7 Business Challenges You Can Quickly Solve with Predictive Marketing
The combination of big data and predictive marketing lets companies drive growth more quickly and effectively. Entrepreneur Elon Musk once said: “If you go back a few hundred years, what we take for...
View ArticleMarketing Science: The Math Men Behind Mad Men
In a world where abundance of data and predictive algorithms can boost campaign results, being a Mad Man style prodigy is no longer enough. Technology is a glittering lure. But there is a rare...
View ArticlePredictive Marketing: Brand is Not Dead; But Data is Your New Friend
Brand is still important. However, modern marketers need to be comfortable using data in order to help their organization engage high likely buyers. Four of the top five most valuable brands are...
View ArticleOff the Grid Data: How to Develop Highly Targeted Solutions and Messaging...
Some of your most valuable marketing data may actually reside outside of your database. Data mined from the web and social networks contains a wealth of information that can inspire a new way of...
View ArticleSalesforce: 42% of Marketers See Predictive Marketing as Critical for...
A survey of over 5,000 marketers finds that the majority of marketers see technology as critical to craft their customer journey. New research from Salesforce finds that the majority of marketers are...
View Article3 Steps for Creating Powerful and Personalized Marketing Using the Power of Data
The robust data and algorithms that power predictive marketing can help create better and more effective personal customer experience–in real-time. There are several ways in which predictive marketing...
View Article3 Ways to Propel B2B Marketing with Social Data
Companies can gather invaluable data about their buyers from people’s footprint on social networks. Here is how! Social is one of the fastest growing online activities. While engaging in social, people...
View ArticleMarketing Unicorns May Not Exist, But You Can Find Acres of Diamonds in Your...
Instead of looking for new prospects, marketers should make sure that they leverage the leads that they already have in their CRM. “Tell me about the leads and buyers that I don’t know about. That’s...
View Article5 Powerful Ways to Improve Your Leads Database with Predictive Marketing
You’ve spent years and a fortune building your marketing database. Here are 5 powerful ways Predictive Marketing will help you enrich, clean, and structure your database for success. The leads database...
View ArticleThe 8 Keys for Deploying Powerful Marketing Models
To get the most out of your predictive marketing models, follow these 8 simple steps. Predictive marketing models leverage robust data to help marketers optimize campaigns. These models rely on...
View ArticleWhat Are Predictive Campaigns and How Are They Going to Revolutionize Marketing?
Delivering engaging campaigns that address each prospect’s needs at each stage in the purchase funnel is crucial for the success of B2B marketing. At Mintigo, we developed a solution that optimizes the...
View Article5 Key Metrics for Account-Based Marketing
Account-based marketing is not just about counting the people that download your content—it’s about influencing the people that count. How do you know if your account-based marketing is on the right...
View ArticlePPC Advertising: How to Bid for Customers, Not Tire-kickers—with Predictive...
Predictive Marketing empowers you to outbid your competitors for the keywords that deliver the prime prospects most likely to convert, while your competitors get the keywords that deliver tire-kickers....
View ArticleHow to Identify Super-achieving Salespeople & How Predictive Marketing Can...
Research published on Harvard Business Review (HBR) reveals that only 37% of salespeople are consistently effective and only 1 out of 250 salespeople meets or exceeds his or her quota. The good news:...
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